GOLDIELOCKS - UK!

I got this interview from Danny Johnson's blog Media Contender
Media Contender is a portal for brand management and artist development.


At Media Contender they make great efforts to introduce you to fresh new music across the globe. Eric Foster (Mr Boxed, pixelfactor) reached out to Goldielocks, the latest artist to come out of Croydon, a South London area that is known for the birth of Dubstep. Goldie has made a name in the UK underground not only as an mc, but her production skills are also heavily requested. Download the exclusive mini mix from Goldielocks made just for us.

Here is what Goldielocks had to say…

Mr Boxed:
Hey Goldie, let’s start out with asking what the word “Dubstep” means to you?

Goldielocks:
Beer, Spliffs, and Croydon

Mr Boxed:
The US club scene differs a lot from the UK scene, especially the London scene. What can someone expect these days from the underground club scene here in the UK if they have never been?

Goldielocks:
I would say its pretty cool without trying to hard. Obviously there are some people out there who only go out to check what everyone else is wearing but you usually find at the good nights that the people are more into the music. I run a night called ‘Hardknock Wife’ which started out as a way to showcase my own music but now it’s become more of a little scene. We have live grime, hip hop and other UK underground music, and then live DJs playing dubstep, garage, grime etc. It’s pretty sick, not to big myself up or anything ;)

Mr Boxed:
Could you explain when and how you started to produce/MC?

Goldielocks:
It started back when I was really young, I used to play music in primary school and do motown cover songs in assembly with my friends on the xylophone and shit, looking back it was well good considering I was about 7! Then I played the flute Drums, so I always had musical stuff going on but never knew how it was all going to fit together. Then I found this college called CM (www.cmsounds.com) and learnt how to make beats. Then I started doing vocals as a bit of a joke and people seemed to like it…god knows why!

Mr Boxed:
Your from South London. How do you think this has inspired you and your musical style / flow ?

Goldielocks:
I have a south London accent so I guess that affects how my music sounds, some people don’t like it but that’s how I speak. I often get compared to Janet Street Porter…cringe! Where I live inspires me to write about stuff, things I see, people I know etc.

Mr Boxed:
Your new record “Kids/ Drug-Dee-la” just dropped this month on the infamous Locked On label. How did that come about?

Goldielocks:
Well I signed my publishing to Puregroove, they are basically the same crew as 679 and the old garage label Locked On. When I signed to them they thought it might be cool to resurrect the label after like 10 years and put my stuff out, so we did.

Mr Boxed:
You have a collab coming out later this year with Benga aswell…tell us a bit about that.

Goldielocks:
Ha! You will have to ask him about that, we started a few bits but we’re both really busy so can never find time to finish them off! It will happen though, I promise.

Mr Boxed:
What are some of your musical influences?

Goldielocks:
Food, weed, alcohol, money, lack of money, love, Lee Scratch Perry, Dr Dre and Hall & Oates.

Mr Boxed:
Your current top 5 producers:

Goldielocks:
1) Dr Dre 2) Wiley 3) The Bug 4) Semothy Jones 5) Me

Mr Boxed:
Your current top 5 mc’s:

Goldielocks:
1) Giggs 2) Frisco 3) Random Impulse 4) Illaman 5) Jeeday Jawz

Mr Boxed:
Your current top 5 tunes:

Goldielocks:
1) The Game - Dope Boys 2) Paramore - Crush Crush Crush 3) Tinie Tempah - Tears 4) The Bug - Skeng 5) Time To Pretend - MGMT

Mr Boxed:
Thank you for taking the time to do the minimix and short interview with us. Any shouts to friends or the crew ?

Goldielocks:
Just all the people who reach Hardknock Wife every month and all the people who are buying my music. Kids / Drug Dee-la is out on iTunes now and 7inch vinyl on Sep 15th.

To hear more about Goldielocks check out her full interview and downloads at Media Contender